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Advantage Of A Good Domain Name And Extension For Small Businesses ( 3 Minutes)

Domain Name

Advantage Of A Good Domain Name And Extension For Small Businesses ( 3 Minutes)

When learning how to choose a domain name, it’s very important to understand that there are several factors that contribute to your website’s success or failure.

Extensions to Domain Names

Domain Name

We had ‘.com ‘ address extensions when the internet first came into our homes. The ‘.gov and.edu’ extensions followed shortly after. It only took a few years to exhaust the majority of the domains that were short, easy to remember, included targeted keywords, and were relevant to the majority of small business needs. Today, if you can think of a brandable ‘.com’ domain that no one else has and is relevant to your business, you’d be foolish to pass it up.

Related: Business Online Visibility: 6 Interesting Ways To Improve It

Investing In Domain Name For Small Businesses

Small businesses that are just getting started cannot afford to invest thousands of dollars in a domain name. Their financial situation forces them to purchase domain names with obscure extensions. Some business owners believe that the best policy is to wait until they have enough money to purchase a .com domain and then build their website. As important as it may seem, it is not entirely necessary or mandatory to have a .com extension right away.

Domain Name

How To Select A Domain Name

Choose a keyword that is relevant to your business and try to find a domain with a non-.com extension, such as .us, .net, etc., this will allow you  to save money while still building a successful website. Small business owners can save their money and wait for the right time to purchase a premium name with a.com extension. Meanwhile, with a little effort, investment in premium website building, and SEO efforts, they can turn their current domain name into a high-value asset.

A company’s domain name indicates its likelihood of success. The website is the engine that drives success.
When that website begins to rank in Google SERPs for industry-specific keyword phrases, its value skyrockets. It is also extremely beneficial to connect business social media pages with web pages.

Though only a small percentage of small businesses succeed with social media marketing, when marketing posts go viral, they can create significant amounts of revenue for a company.
To begin, having a well-written social media account with high-quality photos and videos for guests to follow is sufficient. The more social media accounts that are linked to a website, the more valuable the domain.

When To Sell Your Domain Name

Is it worth selling your domain name after all of your hard work, time, and money? If your company is doing well and your efforts have paid off, selling your domain to a competing company makes little sense. However, you can decide to sell, if one of your domain names isn’t bringing in much traffic and you’re spending money on SEO, the domain name may not be as valuable to you.

  • Domain Name

In any case, only sell your domain name if it no longer serves you and you can make a reasonable profit from it. To determine the price, add up all of the money you spent developing the name and how much profit you want to make off of it. You can either wait for someone to make an offer or contact a domain name broker to sell it right away.


You are already aware of the significance of domain selection. Indeed, it is one of the most crucial early decisions you will make for your company. Choosing the right domain can have an impact on your visibility, memorability, and even reputation. It will have an impact on your marketing and advertising techniques for years to come. And you may have to pay tens, if not thousands of dollars for the right domain.

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